Life Insurance Opportunities During AEP
The Annual Enrollment Period isn’t just about Medicare—it’s also a prime opportunity to cross-sell life insurance. Agents can leverage the Medicare appointment to introduce clients to affordable final expense or term life insurance products.
Why Cross-Selling During AEP Works:
- Trust is Already Established: When clients come to you for Medicare advice, they already trust you with their health coverage decisions. Introducing life insurance becomes a natural next step.
- It’s a Simple, Affordable Add-On: Final expense policies are typically easy to explain, affordable, and require minimal underwriting. This can be an appealing option for clients, especially seniors concerned about leaving their families with financial burdens.
Aging Population Needs: Many seniors are focused on ensuring they leave a financial legacy, making it the perfect time to discuss the benefits of life insurance.
Tips for Successful Cross-Selling:
- After addressing Medicare, ask clients if they’ve considered life insurance as part of their overall financial strategy.
- Offer quick, no-obligation quotes for final expense coverage during the Medicare consultation.
- Use marketing materials and videos that explain life insurance benefits in simple, relatable terms.
