Social Media for Life Insurance Agents: What to Post During Life Insurance Awareness Month
September is Life Insurance Awareness Month (LIAM); which means your social media content should be doing more than just filling space.
It’s your chance to educate, connect, and generate real interest in life insurance; especially from people who don’t know where to start.
But what should you post? How often? And how do you stand out in a sea of generic “Life Insurance Matters” graphics?
We’ve got you covered. Below is a plug-and-play social strategy with 15 post ideas, real captions, and visual tips that are perfect for independent agents.
Bonus: Want to save time? Download the full LIAM Social Media Pack with 15 pre-written captions and image suggestions.
Weekly Posting Schedule for LIAM
You don’t need to post daily; but 3–4 times a week during LIAM will keep you visible and relevant.
Best practice mix:
- 1 educational post
- 1 engagement post (poll, quiz, story)
- 1 personal or testimonial post
- 1 call to action (CTA)
Use Facebook, Instagram, and LinkedIn as your core platforms. TikTok or Reels are optional; but powerful if you’re already active there.
15 Social Media Post Ideas for Life Insurance Awareness Month
EDUCATIONAL POSTS
1.
“Why Life Insurance?” Carousel Post
- Caption: “40% of Americans don’t have life insurance. Let’s change that this September. #LIAM2025”
- Use: Simple graphic showing 3–5 reasons to have life insurance
2.
Myth vs. Fact Post
- Caption: “Myth: Life insurance is only for the wealthy. Fact: Term life can cost less than $1/day. #LifeInsuranceAwarenessMonth”
- Use: Side-by-side myth/fact graphic
3.
Life Stages Timeline
- Caption: “Here’s when most people buy life insurance (and why). Are you in one of these life stages?”
- Graphic: Timeline (marriage, new baby, home purchase, etc.)
4.
How Much Coverage Do I Need?
- Caption: “A good rule of thumb: 10–12x your annual income. I can help you find the right fit.”
- Graphic: Calculator teaser
5.
FAQ Friday Video or Reel
- Caption: “Is medical testing required for life insurance? Depends on the policy! Let’s break it down”
ENGAGEMENT POSTS
6.
Quick Poll
- Caption: “If something happened to you tomorrow… could your family cover the bills for 6 months? Yes / No / Not Sure.”
7.
Mini Quiz Caption:
- Caption: “Which of these triggers a life insurance need?
- A) Cost
- B) Confusion
- C) Procrastination
- D) Don’t know where to start”
8.
Conversation Starter
- Caption: “What was YOUR first experience with life insurance? I’d love to hear your story.”
9.
Reaction Post
- Caption: “You bought life insurance and now your future self has one less thing to worry about. How does that feel?”
- Use: Funny or warm GIF
10.
Survey Slide
- Caption: “What stops most people from buying life insurance?
-
- A) Cost
- B) Confusion
- C) Procrastination
- D) Don’t know where to start”
PERSONAL & TRUST-BUILDING POSTS
11.
Why I Do What I Do
- Caption: “Helping families protect their future is personal for me. Here’s why I became a life insurance agent.”
- Use: Share your story or a client story (with permission)
12.
Testimonial Post
- Caption: “Thanks to [Agent Name], I now have peace of mind for my kids if anything ever happened to me.’ – Client”
- Use: Include a friendly photo or first-name-only quote
13.
Family Photo Post
- Caption: “Life insurance isn’t about dying. It’s about the people you live for.”
- Use: Family photo, lifestyle photo, or stock image that reflects your values
SALES CTA POSTS
14.
Book a Free Quote Post
- Caption: “Life insurance doesn’t have to be scary, expensive, or complicated. Let’s talk. No pressure. Just options.”
- Use: Link to scheduler or lead form
15.
Offer Countdown Post
- Caption: “Life Insurance Awareness Month ends Sept 30! Book your no-cost life insurance check-up before the month ends.”
- Use: Countdown-style graphic
Pro Tips for Making Your Posts Work
- Include a clear CTA. Even “DM me for a quote” works if your audience is warm.
- Engage in the comments. Reply to every comment and question; it boosts reach.
Use consistent hashtags: #LIAM2025 #PeaceOfMind #LifeInsuranceAwarenessMonth
Download the Full LIAM Social Media Pack
Want all of these posts ready to use; plus 15 graphics?
Click here to download the LIAM Social Pack.
Includes:
- 15 pre-written captions
- 15 graphics
- LIAM posting calendar
- Tips for engagement, timing, and visibility
Social media doesn’t have to be complicated or salesy. Life Insurance Awareness Month is the perfect time to educate, engage, and connect; without feeling like a pushy salesperson.
Use these posts to build trust, grow your visibility, and generate real conversations.
Download the Social Pack now or Contact IAD for help launching your full LIAM campaign this week.
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