LIAM isn't just about awareness; it's about action. According to LIMRA:

• 40% of Americans don't have life insurance, and many who do are underinsured.
• Clients often want coverage but avoid the conversation because they don't know where to start.

By aligning with a national campaign, you can:

• Tap into existing LIAM publicity and resources (like those from Life Happens)
• Start meaningful conversations with prospects who may be putting off life insurance
• Position yourself as the trusted expert who makes the process simple

1. Launch a Social Media Campaign
   Create a consistent presence on Facebook, Instagram, and LinkedIn throughout September:

• Share statistics and facts about the importance of life insurance.
• Post client success stories (with permission) showing how life insurance made a difference.
• Use interactive polls or quizzes: "How long would your savings last if you couldn't work?"
• Incorporate LIAM hashtags like #LIAM2025 and #LifeInsuranceAwarenessMonth.

Pro Tip: Use branded graphics for a professional look. IAD can provide you with a full social media content kit.

2. Send Email Campaigns to Your Current Clients and Prospects
   Segment your list and send 3–4 emails throughout September:

• Email 1: Kick-off message about LIAM and why life insurance matters
• Email 2: Address objections (e.g., "It's too expensive" or "I'm healthy, I don't need it")
• Email 3: Highlight success stories and client testimonials
• Email 4: Call to action with a link to book a consultation

3. Host an Educational Webinar or Event
   Partner with a local community organization or host a virtual webinar. Topics could include:

• "How Much Life Insurance Do You Really Need?"
• "5 Myths About Life Insurance That May Be Holding You Back"
• "Affordable Life Insurance Options for Young Families"

Bonus: Record your webinar and repurpose clips for social media.

4. Leverage Your Referral Network
   Reach out to CPAs, financial advisors, real estate agents, and mortgage brokers:

• Provide them with a co-branded LIAM flyer they can give to clients.
• Offer to run a joint educational session or webinar.
• Incentivize referrals (while staying compliant) with gift cards or referral drawings.

5. Use Direct Mail and Print Materials
   Not all clients are online. Send a simple postcard or letter with a clear message:

"September is Life Insurance Awareness Month. Have you reviewed your coverage recently? Contact us today for a quick check-up."

One of the biggest hurdles agents face is breaking through client resistance. These conversation starters can help:

• "If something happened to you tomorrow, how would your family pay the bills?"
• "Did you know term life insurance can cost less than a cup of coffee a day?"
• "When was the last time you reviewed your existing coverage to ensure it still meets your needs?"

Pro Tip: Avoid jargon. Keep the focus on the client's goals and peace of mind, not just the policy features.

Consistency is key. Plan your content in advance and schedule it to run automatically:

• Use a tool like Buffer or Hootsuite to schedule posts for the month.
• Mix educational posts, statistics, and personal stories.
• Share short videos explaining common life insurance myths.

Resource: Download our Life Insurance Awareness Month Social Media Pack—includes 15 ready-to-use posts, captions, and graphics.

 Get the full campaign kit here.

We make it easy for independent agents to run a full campaign with:

• Pre-built social media kits
• Email templates and direct mail designs
• Printable flyers for community events
• One-on-one marketing support to customize your campaign

Contact us here to access the full Life Insurance Awareness Month campaign kit.

ife Insurance Awareness Month is your chance to start conversations that can change lives; and grow your business. But the key is planning now, not in the middle of September chaos.

Next Steps:

1. Download the free Life Insurance Awareness Campaign Guide.
2. Choose at least two marketing channels (social + email, or direct mail + webinar).
3. Contact IAD to get pre-built campaigns and one-on-one support.

Download Your Life Insurance Awareness Campaign Guide

We've packaged everything from this blog—and more—into a free campaign guide you can use to plan your September outreach. It includes:

• A 4-week campaign calendar
• Social media posts and graphics
• Email templates and call scripts
• Community event and webinar ideas

Click here to download the Life Insurance Awareness Campaign Guide.