Whether you’re a small business or large conglomerate brand – having a consistent personal brand or branding is imperative to the long term growth of the business. Consumers tend to purchase from more recognizable brands because there is comfort in familiarity. An effective marketing strategy for any business involves consistency in branding. There are a few things independent insurance agents can do to showcase a consistent personal brand on social media.

Here, we’ve compiled a simple checklist of items you can do as an independent insurance agent to consistently showcase your personal brand across your social media platforms.

• Facebook – Business page
  • Logo or professional headshot as profile picture
  • Logo or other branding imagery as profile banner
  • Content (graphics in particular) used with consistent fonts, colors, logos, etc. Plus consistent messaging.
• LinkedIn
  • Professional Headshot as profile picture
  • Logo or other branding imagery as profile banner
  • Content (graphics in particular) used with consistent fonts, colors, logos, etc. Plus consistent messaging.
• Twitter
  • Logo or professional headshot as profile picture
  • Logo or other branding imagery as profile banner
  • Content (graphics in particular) used with consistent fonts, colors, logos, etc. Plus consistent messaging.

• Instagram
  • Logo as profile picture
  • Logo or other branding imagery as story highlights
  • Content (graphics in particular) used with consistent fonts, colors, logos, etc. Plus consistent messaging.
• TikTok
  • Logo as profile picture
  • Bio equipped with website URL
  • Content should have Consistent messaging around who you are, what you do, and how what you do brings value to consumers.
• YouTube
  • Logo or professional headshot as profile picture
  • Logo or other branding imagery as profile banner
  • Content should have Consistent messaging around who you are, what you do, and how what you do brings value to consumers.

What do you think of these tips? We know, it sounds elementary. However, some people don’t think that this imagery matters when they’re setting up their social media accounts. Whereas it matters greatly, because it makes your brand more recognizable and memorable when consumers are scrolling online. Memorability and recognizability will drastically increase your chances of generating insurance leads on social media. Generating leads on social media is greatly influenced by your ability to consistently showcase your personal brand online.